Every year around Pakistan, in markets, malls, during weddings or even while taking a stroll in the Park; Kids get lost, and for a matter of minutes, live away from their parents.
Ask any parent how their experience was during those few minutes and the ones who have dealt with such a situation would tell you that it’s a situation that can be long enough to last a lifetime.
The worst part is that the child can be asked by a shopkeeper, security guard or even a random passerby, on their address or the contact details of their mummy or abu
and not be able to provide them
A Problem that’s More Common than You Think
It’s a common problem that occurs in places where large crowds of people gather. Be it at a wedding, a mall, a market or even a school, children get distracted and run away or get lost in the crowd.
Even Pakistan has social media pages dedicated to helping reunite people with their lost family members. Cases range from children who lost their parents, parents who lost their children, people who were trafficked and couldn’t contact their family for a matter of years and a lot more. All of these are extreme cases of the much more common issue, of a child getting lost, having no readily available contact information and being unable to get back to their parents in a timely and efficient manner.
That’s why most parents use either their memory to remember the address or phone number of their child, use wristbands to tie their child to their wrist (which limits their ability to play), printed tags that can’t be updated and have no method of contacting the parent or even buying expensive GPS tags for their child that require charging and subscriptions to keep running.
None of these options solve the real problem, the one where a stranger tries to help a lost child, but has no way of contacting their parents quickly and efficiently.
That’s where
KithTag comes in
KithTag: A Product Designed Around a Problem
What is KithTag you ask? It’s a waterproof silicone band that holds a sealed QR code, that can be scanned with any phone camera, with no software needed, to contact the child’s parents or guardians directly. It is a one time purchase and has no subscriptions, batteries or SIM cards to renew. It accomplishes the task at hand, and leaves the parents to worry about anything else.
Something that is seemingly small, has a large impact. A child running away from their parents in a mall or a market has a one in a million chance of getting back by themselves. A child wearing KithTag however, has a one in one chance of getting back with the help of a stranger.
A chance that is made possible by removing the most prominent obstacle in the way of child safety: The lack of readily available and easily accessible contact information.
Small Band. Big Impact.
Looking at it as just a colorful band that kids wear is one thing, but seeing the impact it can make on families who have suffered the terror of a lost child and an anxious search for them is something else entirely. KithTag exists because the people who make it know that parents just want their kids to enjoy their childhoods, free and untied, but safe and secure enough that a phone call is all it takes to bring them back if something were to ever happen.
